Adobe Digital Publishing Suite Essential Training
As publishing giants like Conde Nast set the trends for the rest of the industry and begin moving more of their titles away from print, smaller publishers are feeling increased pressure to do the same. The working definition of electronic literature (e-literature or e-lit) provided by the Electronic Literature Organization (ELO) encompasses works with important literary aspects that take advantage of the capabilities and contexts provided by the stand-alone or networked computer” (What Is E-Lit?”).
As HubSpot’s Benchmarks Report points out, publishers are starting to give this perspective some thought and are testing the waters across the board by leveraging webinar sponsorships, event sponsorships, newsletter sponsorships, selling subscriber lists, lead generation for advertisers, and classified directory listings as new monetization streams.
Xplana, a consultancy owned by MBS Direct, a firm that provides electronic retailing services for educational institutions, was already predicting before Apple’s announcement that sales of digital texts would rise from 3% of the American textbook market last year to over a quarter of it by 2015 (see chart).
And I also mentioned (maybe more indulgently, but, hell, when else will I ever have this chance?) Adrian, our commercial director and my husband, whose astonishing capacity for hard work, much of it deeply dreary and repetitive; decades of publishing knowledge; and carefully calibrated combination of enthusiasm and caution are the unobtrusive rocks on which Nosy Crow is built.
Digital First is the leading B2B event of the digital industry in Belgium where over 4.700 people interested in the future of new technologies and digital marketing meet up. Over 100 conferences and workshops will be hosted by the most specialized professionals associated to every sector.
And completely left behind in the focus on reading technologies, control of intellectual property, and the economics of publishing (and all of their broader social implications) is the deep, important, and exciting question of how the digital medium may permit authors and readers to reconceptualize the acts of communication and documentation that have been embodied in the printed book for some or all of the purposes that the book has historically served.
But scholars are struggling in their attempts to implement such new ways of publishing since they are still confronted with paper-based, author-fixed and closed publishing cultures, and the publishing industries strongly defend their business models.
We are seeing a change in digital magazine designs as a result of user habits, demands and industry flavours – and there are limitations to designing in code compared to the free spirit that is InDesign – but I do think magazine designers will have to compromise on that InDesign ‘flexibility’ in making tweaks and changes to kerning, tracking, leading and typography.
The conference brings together established big players in publishing and digital content production alongside startups that are rapidly changing the face of the industry, for a series of talks, interactive workshops and case studies all geared towards this years theme of ‘Engage, Grow and Establish Your Audience with Content’.