Marketing Specialist, Daily Email
The Challenge: Present our users with personalized email solutions, allowing them to forward the Daily Newsletter, News Alerts or any article / story to prospective clients with your business information embedded. In terms of lead quality, Software Advice found that 80% of marketers’ rate live demo’s with sales reps” as the most effective way to generate high quality leads Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep.
Now that you’ve picked out the perfect app to send your emails, you’ll need some people to send your emails to. In the next chapter, we’ll look at tips to help you grow your email lists , along with ways to automate your email lists and ensure your messages don’t get marked as spam.
Services like our product, Constant Contact are specifically designed for small and medium-sized businesses, making it easy and affordable to manage and grow permission-based email lists, and create, deliver and measure the results of email marketing campaigns.
Don’t expect that people will read your email every time or that they are willing to spend too much time on it. The best practice is to assume that you have a couple of seconds to grab their attention (from the time they see the email) so work on your titles and the formatting of your email to make it easy to read but also scan.
While this can be achieved using an email marketing software, connected with web analytics, CRM and a bit of human wisdom (relying too much on automation can make you miss opportunities), often other tools are required but most of all an attribution model and more holistic view can be smart, again revolving around the customer.
Our packages take advantage of MailChimp’s powerful template language that makes it easy to use your own custom email template(s) that will tie into the design inspector allowing anyone in your organization to adjust colors, fonts, and more without breaking your custom layout(s) and without having to mess with the code.
This includes the implementation of your branding strategy, careful design and implementation of you marketing goals, the crafting of the messages to be sent as part of your campaign, a distinct call to action with every email, and most importantly, the timing and frequency for delivery of your message.
MailChimp has plugins and other tools that can help you utilize subscription boxes and other features across multiple social, content management, and ecommerce platforms, including Squarespace, WordPress, Facebook, Twitter, Shopify, Magento, Google Analytics, Salesforce, and PayPal.
Interesting thing here is that we sent a customized content to every email subscriber as we dynamically tagged every email to work with Octalytics, our offline measurement tool we recently developed, so we can later track the impact of our holiday campaign on new deals and projects with our clients.
Email marketing for small business doesn’t have to be a challenge when you can see if the sender of an email is already in Automational as a contact, add them with one click if they’re not, and easily copy emails to keep track of messages you send or receive from Gmail or Outlook within Automational.
Why It’s Important: The Digital Marketing Association reports that emails triggered by behavior were responsible for 30 percent of revenue in 2014, up from 17 percent in 2013.” Though behavior” can be defined broadly, there’s no doubt that customer retention series can make a difference in energizing your list and driving conversions.
He is the host of the top-rated iTunes podcast The McMethod Email Marketing Podcast” with over 200,000 downloads, and has been mentioned or featured in numerous media publications, including Entrepreneur Magazine, Forbes, , Digital Marketer and Shopify.
The Census gives an in-depth look at the state of the email marketing industry including the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.