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Adobe is the global leader in digital marketing and digital media solutions. No matter what event you attend, you’ll be a part of an immersive experience encompassing topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data, and much more, featuring compelling speakers and thought leaders, networking opportunities, and a chance to gain an edge on the latest insights in the digital marketing sphere.
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From researching products and services through online reviews before making purchase decisions to price-shopping, taking advantage of digital coupons and online discounts, finding local deals in the real world and calling local businesses directly from a digital ad using click-to-call capabilities, digital media has changed dramatically in the past several years.
So brittle, in fact, that he and his co-author Andrew McAfee took their analysis to its logical conclusion with their most recent book, Race Against the Machine.” Although a prominent publisher offered them an advance, they decided instead to self-publish through Amazon.
Amazon specifically allows e-book sellers to use up to three pseudonyms And the service Epic Write, formally known as Fweez — the site that Pylarinos says he uses to find his freelancers — openly advertises the fact that its international workforce will churn out white-label content for as little as a penny per 100 words.
Audience: Entertainment and Media companies, Entrepreneurs, Venture Capitalists, Mobile/Wireless, Content Production, Interactive Sales and Business Development, Social Media Specialists, Media Marketing, Advertising, PR, Branding, Music, Movies and Digital Strategy managers and executives.
I recently spoke with one such innovator and member of the Long Tail Alliance, Jonathan Weber, to discuss his career in entrepreneurship, how the digital advertising business is changing, and how his company has enabled his upcoming move to Antarctica.