The Future Of Email Marketing 2017 Edition
Building an email list is a hot topic among bloggers and small business owners. He is the driving force behind the international platform for Email and Marketing Automation Software selection And author of the bestselling managementbook emailmarketing in 60 minutes and the SmartInsights Marketing Automation Best Practices & technology Guide.
What you need to know is that a variety of state and federal laws such as the CAN-SPAM Act of 2003 place strict legal requirements on what can and cannot be done with online email marketing, and establishes policies your business must follow for an email marketing campaign.
Recent upgrades include hand-picked web fonts (giving you more options for the typography available in emails) and a new dashboard when you sign in, giving you at-a-glance access to vital data and stats, tips for improved campaign success, subscriber growth, effectiveness of signup sources, campaign engagement tracking, and how much revenue is being generated by each of your campaigns and automation workflows.
Our reliable and guaranteed integrations to leading eCommerce, marketing and analytics platforms means that you can build a practice around the 9 Pillars of Retention Automation, and know that it will work, regardless of what combination of platforms is in play.
DirectIQ – DirectIQ is an all-in-one email marketing service that includes an easy to use email editor, a variety of free templates, list management tools, campaign segmentation, social media integration, detailed analytics and inbox preview testing.
If you have a list of say 20,000 people and 20% (4000 people) opened the first email generating 1000 clicks at $2 ($2,000 revenue), then resending the email to non-openers usually will get you an extra 500 clicks easily ($1,000 revenue) with basically no extra work.
Think about it: if a subscriber hasn’t already purchased, they’ve at least visited your website… checked out your products… and decided to sign up for your email list (which 98% of website visitors never will ). These people are at the bottom of your funnel.
Keep in mind that these numbers represent a global reach, as metrics are from more than a billion emails sent in 2015 by associations in the United States, Australia, New Zealand, Canada and the U.K. Spam laws are different across the countries involved, so this will affect metrics like open rates.
Email marketing software is used for commercial communication with individuals/groups, most often in the form of sales, business requests, promotions, advertisement, or any similar activity aimed to improve customer loyalty and overall brand recognition.
The future of marketing is all about how do I make sure we’re capturing leads through marketing automation, and know which companies to go after because of predictive and all kinds of scoring mechanisms that marketers have at their disposal; how do I make sure I do more with these accounts.
Although almost any type of business can benefit from opt-in email marketing campaigns, Blue Corona specializes in email marketing services for home service businesses such as bathroom remodelers, HVAC companies, kitchen remodelers, plumbers, roofing companies, and more.