Email Marketing News & Trends
Email Marketing is a great way to communicate with your customers & drive traffic to your website! The top 3 industries for average of email mobile open rates in Canada are Media and content distributors with 59.2%, Tourism, hotel and entertainment businesses with 55.1% and Retail trade businesses with 53.2% – Dialog Insight Mobile email open rates: Are you in the top 3?” (2016).
We can see this particular email template to be of great use for bloggers, creative artists, writers and individuals who just want to get their message across, without having to overload the email with modern elements and complications; to each his own we think.
For all those people who want to protect them from these privacy invasions, Proxy is a good alternate, apart from using options provided by website owners, such as ‘Google Opt-out’, which provide protection to users from these privacy invasions in terms of tracking of their online movements.
If you want to be really aggressive with building your list, you can try gating certain products or pages on your website, or prevent visitors from accessing your entire website itself until they provide you with their email address and contact information.
If you want a short, cheat sheet” version of how I apply his wisdom to my emails, copy, business (even things like how to apply it to auto-responders, etc) then make sure you subscribe to the January Email Players” issue before the looming deadline in a couple days.
Considering how many nonprofits these days are investing additional resources to provide near real-time communication with supporters via social networking tools like Facebook and Twitter, it’s ironic and even shocking that the first engagement opportunity with email subscribers – hardly an exotic technique nowadays – is being squandered by so many major nonprofits.