We had an opportunity to interview Ben Settle to ask him some questions about his strategies in helping small businesses with their email marketing efforts. Since all actions on your site are automatically tracked, we have 30+ (and counting) different filters available to segment your customers by. You can then save segments that are always up-to-date with people who match the criteria so you stay on top of your marketing game.
Email Answers offers Managed Email Marketing Services which are geared toward those that have never entered this space and are hesitant to take on this opportunity without proper training as well as toward those who may have some experience, but simply lack the manpower to manage an ongoing email marketing campaign.
Unless it is an exciting announcement, like the arrival of new shoe styles, keep promotional ecommerce newsletters at a minimum and focus instead on sending your customers with educational materials, like links to a blog post you published on shoe care.
In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
For Nonprofits, email marketing is extremely important and a great investment to make as it helps communicate the organization’s efforts keeps your volunteers and donators in touch with you and finally gets you more press, which raises further donations and awareness for your cause.
When you’re running many simultaneous email campaigns and using filters to suppress leads who have already been sent certain emails within certain time frames, this can cause your marketing automation system to take much longer to calculate your inclusion lists and get your emails out, and it’s a real pain to keep track of manually.