17 Email Marketing Lessons I Learned After Writing Over 1,000 Promotional Emails
Two digital marketing techniques” have stood the test of time: email marketing and search engine marketing. A panel discussion with B2B marketing experts during Content Marketing World 2016 yielded invaluable insight into how content marketers can take their email to the next level and includes ideas about list segmentation, email relevance, and inactive subscribers.
And I know I’m going to bust a lot of financial dream bubbles here but unless this is told, people are going to walk right into this type of business model and expect overnight spinarounds with their present money situation just to find that the cash isn’t sitting peacefully in that bank account the next morning.
And you have your newsletters and email alerts you have signed up to, from blogs to mainstream media, RSS alerts regarding the topics you follow, your preferred brands and retailers, you name it. And that’s just the tip of the email marketing iceberg: newsletters and promotions.
If you’re unsure of a what a batch and blast email is, it’s an email such as a monthly newsletter that goes out to all of your customers regardless of buying or browsing habits, how many touch-points they’ve had with your store or any other segmenting divider you can think of to categorize your customers.
My favorite email platforms are Mailchimp when you’re first getting started building your list they have a great free plan and ConvertKit once you’ve got your incentives and funnels dialed in. Convert Kit really puts your list building on beast mode.
As just mentioned, our free list of email templates has come to an end, but before we let you go and immerse yourself in your newfound tools and templates to play with, we wanted to add some additional responsive templates that come from the premium market, the pricing for these is really cheap (compared to what you would pay a designer to do it for you), and we have found some truly remarkable templates that we feel the community will appreciate.
Creating business that gives you more freedom, more money and more energy isn’t about knocking out a BIGGER to-do list – it’s about prioritizing what most needs your time, attention and energy first, then doing it. Because let’s be honest, being self-employed is extremely overwhelming and it can feel concerning in terms of what to do when, how much time to focus on this task versus that task.
Identifying and targeting key accounts has always been a best practice for B2B marketing and sales teams What’s different about account-based marketing today is that the rise of technology has given marketing teams the tools they need to do account-based marketing at scale.