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Email Marketing

SUMMARY: Email is often the channel of choice for sending reminders, updates and recurring offers – and for good reason. Especially since, Android phones mostly don’t even register them (if its email program html is turned off by default), and a big study was done a little while back showing the vast majority of emails are opened on phones (iPhones, at least) but the majority of transactions are done on the desktop.

If someone doesn’t click on an email for six months, for example, you might send an automated email saying you’re sorry they aren’t getting value out of your content, and you’d like to save them some time by removing them from your list unless they take an action.

My single biggest piece of advice when it comes to email is two-fold: build your email list with intention from the start and treat it like the business asset that it is. If you give people exceptionally useful content that compels them to opt in, and then you keep on providing value in what you send via email, your email list will turn into the unfair business advantage that allows you to build your business successfully over the long haul.

You can either use a CRM system that has an interface to an email marketing system, or have a CRM system that has email marketing built in If you have separate sales and marketing systems, at the very least you’ll want to automate how contacts are passed from marketing to your sales system.

NuevoMailer – nuevoMailer is self-hosted email marketing software for managing mailing lists, sending and tracking email campaigns and following up. With the software you can collect or import subscriber emails, group them into mailing lists, design personalized newsletters, view real-time campaign reports and create follow-up campaigns.

It’s not necessarily fun to spend a couple of hours setting up abandoned cart emails, creating that weekly tips newsletter, or starting to outline your nurture stream, but the results are worth it. Social media is the ‘fun’ marketing channel but email done right is the ‘money’ channel.

Our email verifier software program is designed to automatically verify email addresses from various sources including text files, spreadsheets, Windows Address Book, Microsoft Outlook Contacts, and the vast majority of other contacts software programs currently in use.

The perfect example of contextual marketing is the famous Oreos Super Bowl tweet, where they played off the Super Bowl XLVII stadium lighting problem to show that you can still dunk in the dark.” It was the perfect combination of timeliness and humor, to an audience that loves snacks during a game.

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