Creating An Email Marketing Team
When you’re deciding where to place your advertising dollars, we can help you choose the options that give you the best return on your investment. Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns that deliver higher ROI, rather than blanket-mailing entire sections of your database with the same messages.
With an ample amount of outgoing emails, Campaign Monitor provides e-mail templates that consistently produce results, flexibility in target segmentation to subscribers, interactive analytics that show success, setbacks of email campaigns, and more.
Blackbaud email marketing solutions can drive donors to Blackbaud-enabled sites offering user-friendly, intuitive navigation and pre-filled forms that make donating, registering for events, buying memberships, and more, simple and fulfilling, resulting in 10 times the industry average conversion rate.
If any of these resources sound like they could be of use to your organization, but you’re not sure how to go about putting them in place, you should contact me for a free consultation I will be happy to help you navigate the options and find the best fit for your unique needs, whether you’re a non-profit organization or not!
Reportedly, 83 percent of marketers consider email their primary lead generation channel While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.
Main thing that attracts them to read on. If you are sending a text based email through your small business CRM, a compelling subject line would include the word Secrets” or How To” in it. If you are sending a visual email, preferably HTML, via an email client then numerical numbers included in a heading that sparks interest for more is best as it is direct and implies something quick to digest (example: Top 3 Ways to…).
The surge of these companies propelled the email is dead/dying crowd to either write more about how much it sucks or in the case for most, the realization that email was not going away and that it can create one of the fastest growing companies of all time.
Once you have those and you can prove you consistently get results, you’ll be completely indispensable because nearly every online business succeeds or fails based on the quality of their digital marketing (and people who are really good at it are rare).
Over the last 36 months Ryan and his team have: Invested over $15,000,000 on marketing tests Generated tens of millions of unique visitors Sent well over a BILLION emails, and Run approximately 3,000 split and multi-variant tests Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.