When I first started here at Campaign Monitor, I reached out to some of our most frequent blog readers and asked them what their biggest challenge with email marketing was. Whether it is a KickStarter fund for a new product you’re developing or asking for donations to a worthy cause, or even offering your subscribers tax breaks in return for their contributions to a charitable cause, email dons each of those hats with ease.
You can’t activate or send a message when the sender email is blank, but you can define the sender address as an expression (based, for example, on the personal sales representative associated with each contact; see also Design message content using the graphical editor ). In some cases, your expression might not produce a valid address; if so, then the affected message(s) will be blocked.
Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES) This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.
IContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn.
All of these tools are helpful to get people onto your email list, but at the end of the day, letting people know that you understand their problems and that you are willing and able to help them solve those problems… this is what will really draw people onto your list.
It may begin with communicating that you know the person’s name, but it also demands that you consistently send relevant content and offers that match their interests based on their search history on your website, past responses to your other email messages, and purchase history.
Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, there’s VerticalResponse Classic with deep integration with Salesforce for your most advanced marketing projects.
A lot of people like to use email to drive traffic to their website, but if your website traffic spikes (and you are not going to have a company party because of that statistic because you really wanted sales), then you’ve got to back up and think, Okay, how is my email going to really drive sales, not just traffic to my website?” So you might find out that that changes the way you’re going to do your messaging.
Email messages can be imported from external files (HTML documents or existingeml files), you can create the email with Outlook, DreamWeaver and then import it. It’s also easy to import email contacts from Gmail, Yahoo, AOL and every other online email service that allows the users to download their contacts in aCSV file.
When I starting an email marketing campaign for my startup, one of the aspects I first tested is personalizing the salutations, and indeed, a customized salutation with the person’s name mentioned, for example, is much more impactful that a generic ‘Hi’ or ‘Hello’.
Whether you’re emailing people based on the buyer intent they demonstrated when they visited a category or added a product to your cart, or some other trigger that specifically applies to your business, you want to use triggered email to capitalize on that buyer intent.
Whether you need a single email template , help troubleshooting an existing template , complete campaign creation , or API integration assistance we have the marketing knowledge, design know how, and technical expertise to create the ideal backdrop for your company’s message or marketing copy.
After users neglect utilizing coschedule for a certain amount of time, an extremely personable and customized email is sent to the user asking why they haven’t been using the service, asking if issues or glitches caused it. Though simple in design and format, it feels genuine, and is a great way to encourage readers to engage with the site in a way that doesn’t feel intrusive (like why do you hate me?” might).
To be a successful email marketer , you need to be willing to spend time and money on tools that allow you to test everything in your emails—from subject lines and delivery timing, to email length, body structure, images, links, call-to-actions, offers, and anything else you can think.
Most of the common platforms provide editable email templates and most this can be achieved on these platforms if you have the time and knowledge of how to do this, otherwise you can have an editable email template built for your company by an email designer.