Should I Send Email Newsletters Daily?
I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle. I’ve not been regularly mailing my list as much as I’d like (or perhaps should have 😐 ) but have made a resolution this year to send out an email once a week at the same time (1pm every Thursday) with an update of some sort like works in progress blog post, or time-elapsed videos, or invitations to exhibitions, or when new works are for sale or if I’m running a promotion etc.
SendBlaster has a right-docked Widgets Panel offering small but useful tools: a Memo Tool for saving notes and to-dos across sessions, a Shortcuts List for your most frequently used programs, a Magic Crop widget for resizing pictures, and a Domain Info tool for checking an email address’ domain in the browser and in Alexa… And new widgets are coming!
From opens and clicks to other actions, MailChimp gives robust reports that show subscriber activity, what worked and what didn’t in an email campaign, how a campaign is reaching your business goals, and even how your campaign compares with other MailChimp users in your industry.
To get your first digital marketing job, you’ll need to be able to show a portfolio of websites you have built and optimize for search keywords, have case studies that show the rankings you’ve achieved on Google and the kind of traffic you have driven over time.
Having looked at some of the skills that an email marketing expert possess’ and responsibilities that they take on, you can see that the benefits and potential increased success of any email marketing campaign that you send far outweighs the cost of outsourcing such an intricate function.
In the past, you may have removed products from your catalog as soon as your inventory was depleted, but keeping them up on your site and available for visitors to see can actually be a great way to connect with interested buyers and reach out to them directly at a later time through a targeted email campaign.
People are more likely to spend their hard earned money on things promoted with personal affiliate marketing because they see evidence that the product is effective, they see a mentor that can assist them with the product and they have a scapegoat if they fail.
A 2015 Email Statistics Report from Radicati, the technology research firm that has published definitive email statistics for more than 20 years, revealed that the number of worldwide email users is expected to increase from 2.6 billion today to 2.9 billion by 2019, and that the average business user will receive 96 emails per day by 2019.
It is absolutely normal for a business to expect the world from its email marketing software – the truth is that the good ones among them are not even close to being cheap, which makes us understand by default that they’re going to fit within our software infrastructure.
Position your most important content at the top – Eye tracking studies show that attention drops off the further down the email a message is, so position your most important and highest-value offers at the top of your email so they get the most attention and enjoy the highest click-through rates.
Segment your email marketing campaigns so that each recipient is served the most relevant offer based on his or her preferences, and that he or she is presented with one clear message, call to action and a seamless checkout experience – whether on a desktop or mobile device.
That’s where this eBook comes in. It includes tips on the apps you should use to send every type of business emails, along with ways you can integrate your email apps with the other tools you’re already using, guidelines to make your emails great, and more.